India is the country of festivals, there is a long list of various festivals in a year and Indians are fond of celebrating all the festivals with their traditions. We can see the rising demand of commodities in the market on festive season very clearly.
As we observe the way of shopping then we find that people prefer online shopping than going to market and being the part of crowed and wasting their time in the queues, which is prompting e-commerce to spread their wings in the market. And the festive season is like a golden opportunity for e-commerce companies to capture the market by attracting consumers with their attractive offers as Big Days, discount Offers, Cash Back Schemes etc.
There are some large market players in e-commerce as-
- Flipkart Internet Pvt Ltd
- Amazon Development Center India Pvt Ltd
- Jasper Infotech Pvt Ltd (Snapdeal.com)
- One97 Communications Ltd (Paytm)
- Clues Network Pvt Ltd (shopclues.com)
- MakeMyTrip India Pvt Ltd
- HomeShop18 etc
The current population of India is 1,343,110,615. and if we see the total record of internet users then we find such data approximately as given in the picture-
According to the study of consumer behavior towards online shopping states the data approximately above 100 Million by 2017 end, so that there is a rapid growth in e-commerce companies.
E-commerce, A Battle –
As we know that there many e-commerce companies working in the market but when you think about online shopping then our brain frames a picture of only a few companies, did you ever think why? Simple, because these are the companies which are capturing the market at large and they are enough popular because of their fair performances. I would like to present a short picture so that you will correlate these pictures with the pictures which your brain has framed earlier while writing above lines.
Flipkart-Big Billion Days(BBD)
Flipkart grabs the consumer through launching it’s Big Billion Days(BBD) which was scheduled to take place from 20th sep to 24 sep (2017). in these Big Days Flipkart offered up to 60% discount on apparel, home furnishing items and accessories etc and also provided additional 10% instant discount to the SBI debit/credit card holders. Record says that BBD targets include selling double the units of televisions compared to the regular day sales, tripling its gross sales and reaching the $1.5 billion mark.
Amazon-Amazon Great Indian Festival Sales
As the festive season arrives Amazon has announced it’s Amazon Great Indian Festival Sales 2017 which is taking place from 4th oct to 8th oct (2017). In these 5 Days Amazon provides 60 to 80% discounts on various items as mobile accessories, electronics, home decor, toys & baby products etc. Not only discounts offer Amazon gave cash back offers at their fixed % also.
PayTm Mall-Mera CashBack Sale
As e-commerce companies start their festive sales, PayTme-commerce owned PayTm Mall is also organized a four day mega sale Mera CashBack Sale which took the place from 20th to 23rd sep (2017). In this time of period PayTm gave the opportunity to win PayTm gold and it set aside Rs 501 crore worth of cashback for the customers. According to the Paytm Mall, the company offered 10% cashback on smartphones for 25 lucky buyers and chance to win PayTm Gold for 20 customers everyday.
Myntra-End of Reason Sale
Myntra announced India’s biggest sale on fashion named Myntra End of Reason Sale between 24th June to 26th June (2017) which grabbed the customers by providing up to 80% off deals and add up to 15% discount. Myntra provides 10% cashback with Citi credit/debit cards holders and MyntraApp.
Ebay- Ebay India Diwali Offers
Ebay organizes the sale offers according to the festive seasons as currently it’s offering Diwali Offers where customers will get attractive deals in home decor, traditional Indian attire, trendy lehngas, sarees & dresses, jewellery, makeup essentials etc with up to 40% discount on all the products on sale. There is a plan of providing extra 10% off which is up to Rs1,250 on HDFC credit cards.
E-commerce companies witnessed their highest ever performance over the five days festive sales period generating Rs. 9,000 crore in sales, data by research and advisory firm RedSeer consulting show. If we see the market then we’ll find that Flipkart has won the market as Flipkart’s festive season was more than 70% of the e-commerce segment in India.
At a place where people used to go to the market and they had to manage their time for shopping, online shopping technology gave the comfort of easy shopping to the customers in less time. Festive seasons are the key opportunities for the e-commerce firm to play properly in the competitive market.